One Funnel Away: Stories

Easily Sellable "Funnel Dust"

Episode Summary

"Funnel Dust" includes all the stuff that you're building, that you may not know you've built. Here's how to identify your sawdust (or funnel dust) and how to use it to increase sales…

Episode Notes

"Funnel Dust" includes all the stuff that you're building, that you may not know you've built. Here's how to identify your sawdust (or funnel dust) and how to use it to increase sales…

Because when you identify all the stuff you’ve built along the way, you can turn around and sell it! By doing that, you can break even on ads, funnel costs, whatever… 

In this episode, I’ll share some of my own strategies to identify and sell this sawdust and maximize the cash flow in my funnels. Let’s jump right in!

Key takeaways:

• When you create something, it’s never just the one thing (01:17)
• How I paid off the ads and broke even on a funnel (05:10)
• This is the question you need to ask yourself (07:10)
• How to take your sawdust and turn it into an upsell (09:56)
• Here’s another strategy where I actively use this principle (12:08)
• This is how Russell Brunson found and used his sawdust (13:36)
• These are the biggest takeaways from this episode (15:09)

Additional Resources:

Take the One Funnel Away Challenge

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Get Russell Brunson’s book Traffic Secrets

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And remember - you’re always just One Funnel Away!